Hey everyone! I’ve really been loving my Amazon Prime “Music Unlimited” subscription, and I’ve been getting into different bands and artists. Bring Me the Horizon is a super addicting post-hardcore band, and Tech N9ne and Hopsin are awesome rappers. I actually never heard of Hopsin before getting the unlimited streaming service, which is a huge perk of streaming services - finding new artists to get into and listen to. (I had already known about Bring Me the Horizon and Tech N9ne but never cared enough to download their music.)
Here's one of my favorite songs by Bring Me the Horizon: "Can You Feel My Heart"
Here's one of my favorite songs by Bring Me the Horizon: "Can You Feel My Heart"
My subscription has its setbacks, however, since it’s not as popular as other steaming services like Spotify. There are less playlists on Amazon than Spotify so there are less new songs to hear and find out about, and you can listen to certain “stations” but they tend to repeat the same songs over and over again. So, let’s talk about Spotify!
Spotify has paired up with Hulu, and if you purchase Spotify Premium you get Hulu as well. Spotify Premium has no ads and lets you listen to whatever you want, whenever you want, while the normal (free) Spotify doesn’t let you choose specific songs and makes you listen to ads. Hulu, which comes with Spotify Premium, is a video-streaming platform and includes ads so that is definitely a setback when compared to Netflix. Netflix, however, doesn’t come with unlimited music streaming!
Spotify Premium and Hulu together are only $4.99/month for students, which is a pretty awesome deal when Netflix alone costs $7.99/month for its standard plan. Gregory Ciotti (2014) explains that bundling commonly bought items makes the purchase more justifiable and less painful than buying two items individually, because a bundle causes one pain point instead of two separate, individual pain points.
“So, Mandy, what’s so good about unlimited music and video-steaming anyway?” Oh, let me tell you!
Spotify also makes it easy for you to connect with other members of your microcultures (Angell, 10/18/17). Spotify shows you what songs your friends are listening to, and allows you to follow people, stream their playlists, and see what they’re listening to at any moment. Aside from just being able to connect with the general millennial microculture and stay up-to-date on music trends (i.e. what the popular kids are listening to) you can also stay connected to groups of people who appreciate the same music as you (Angell, 10/18/17). I believe that people who appreciate the same music as me are part of a microculture with me, especially for post-hardcore/angsty/emo music. When I attend concerts for bands like Brand New, Taking Back Sunday, A Day to Remember, etc. I see a similarity between fans. We are all mostly in our 20s or early 30s, interested in piercings/tattoos, and, of course, huge fans of unpopular bands! It’s cool that you can see what other members of your microcultures are listening to on Spotify, and that you can follow them and stream their playlists. Gotta keep up with other members of the microculture!
of Michigan in Ann Arbor.
Angell, A. (2017, October 18). CB CB Chapter[s] 9 [and 10] Culture and Microcultures. Lecture presented in University of Michigan in Ann Arbor.
Ciotti, G. (2014, November 25). 10 Classic Studies on Pricing Psychology. Retrieved October 27, 2017, from https://www.huffingtonpost.com/gregory-ciotti/10-classic-academic-studi_b_6182498.html
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